Is it just me, or are seasonal snack flavors taking over the candy aisle?
I don’t buy many pre-packaged candies and snacks, I enjoy making them myself, but I have noticed that the selection of standard candies and snacks has grown exponentially in the last decade. Candies that are commonplace like Snickers, Milky Way, Twix, Hershey Kisses, etc. are now joined by seasonal editions. Now there are holiday-flavored versions of almost all standard candies. What used to be a mainly Easter and Halloween marketing strategy, has become a full-blown, year-round seasonal flavor cash-grab.
Egg-shaped Snickers, and little yellow peeps are now joined by Christmas-tree shapes, Peeps shaped like jack-o-lanterns and gingerbread men, Orange-colored Twix, and Caramel Apple Milky Way bars. Peeps alone has 37 (37!) Peep products on their website covering Valentine’s, Easter, Summer, Halloween, and Christmas. Even snacks like Oreo’s and Pepperidge Farms Goldfish crackers have succumbed. The last time I was shopping at Target, I saw about six different varieties of Oreo’s, one of which was Candy Corn flavored Oreo’s that I ended up buying to do a review!
I guess the products are out there in overwhelming numbers of varieties because people buy them and I will admit to trying a few out of curiosity, but honestly, I have actually enjoyed almost none of them. I enjoy a Cadbury Egg at Easter but it would be much less special if I were to be able to have them all year (yes, now there are Halloween and Christmas Cadbury Eggs), and Marshmallow Peeps are fun but do we really need several iterations for every holiday? They’re just flavored marshmallow!
What do you think?